The 10 Best Wow Hair Dye powders (2023 reviews)

We consider a wow hair dye powder to be a worthy investment in the long run. We are here to help you choose the right one for your needs from all the best available products in market today.

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Our Top Picks:

Best Overall: Buy: Joan Rivers Beauty Wow Hair Dye Powder READ REVIEW

Best For Gray Root: Buy: Clairol Wow Hair Dye Powder READ REVIEW

Best For Dark Root: Buy: Style Edit Wow Hair Dye Powder READ REVIEW

Best For Touchup: Buy: Boldify Wow Hair Dye Powder READ REVIEW

Best For balayage: Buy: Clairol Excellent Product READ REVIEW

Best For highlighted Hair: Buy: Style Edit Hair Color READ REVIEW

Best For eyebrow: Buy: gowwim Wow Hair Dye Powder READ REVIEW

Best For swimming: Buy: Wow Hair Dye Powder READ REVIEW

Best For Black Hair: Buy: Sevich Wow Hair Dye Powder READ REVIEW

Best For Extended Periods: Buy: Wow Hair Dye Powder READ REVIEW

Best Overall: Joan Rivers Beauty Wow Hair Dye Powder

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The joan rivers beauty wow hair dye powder's material feels more premium than its price would suggest. The point of using this fill-in powder is to cover up your scalp showing through your hair by creating the illusion of shadows, as if the shadows are caused by your 'thick' hair. This product covers thinning spots throughout your hair. It is easy to use and blends away the scalp area that is thinning. The spray serves to hold the powder in place so it doesn't migrate, a good idea whether you use joan rivers or toppik. It washes out easily.

It definitely removes sheen and makes your scalp less visible.

• Looks very natural and blends right in, also covers gray well
• Covers areas of hair loss but doesn't cover shine and rubs off
• Covers grey well and hair looks fuller

Best For Gray Root: Clairol Wow Hair Dye Powder

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The clairol wow hair dye powder gives the top-tier powder a run for their money by offering flagship specs at a much more affordable price. Clairol's Temporary Root Touch-Up Concealing Powder is great for those times when you haven't had the time to touch up roots. It really covers, looks natural, easy to apply, and shampoos out. It blends in naturally with your existing shade, so you can easily conceal single strands, touch up your temples, refresh your rootline, or even define your brows.

The Clairol root touch-up temporary concealing powder precisely conceals grays, refreshes roots and even defines your brows. It is super easy and quick to dab a little color to soften and tone down the grey. The powder is easy to use, and stays until you wash your hair. It is great for touch ups for those with thinner hair, post cancer, or simply cover gray between colorings. The product contains no perfume, and is therefore easy on your skin.

• Best root cover up for medium/dark blonde hair
• Covers scalp scars as well as gray hair
• Works well on gray and lightens on light to medium brown

Best For Dark Root: Style Edit Wow Hair Dye Powder

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If you often find yourself scrambling for appropriate and satisfactory powder, style edit wow hair dye powder is your solution. Root concealer premium root cover up is your secret weapon for at home or on-the-go, instantly giving you salon worthy hair. This is such a simple and easy to use cover-up for roots. It blends right in (and for reds that's nearly impossible to do) and it lasts until the next wash.

It is easy to use, no mess, and looks natural. The color matches, the ease of use with the sponge and no harsh ingredients. This leaves no mess and even if it rains, it won't run down your face. The packaging is compact and easy to keep in your purse for travel. It is perfect solution during this pandemic which all the salons are closed.

• Holds to the scalp and hair close to it, until you wash it out
• Easy to travel in purse or carry-on
• Thoroughly covers gray roots and can fill in where ever hairline is thinning

Best For Touchup: Boldify Wow Hair Dye Powder

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Boldify makes beautiful and great powder with classic and smartly choosen materials. This product is amazing to fill in hairline like one that fills in eyebrows for a neat and polished look. It’s also super easy to apply & if you get a little on your face you can wipe right off with a dry tissue. It’s also super easy to apply with a small makeup brush. It’s ideal for part lines, hair lines etc. The built-in mirror in the cap is really useful for on the go application also.

This covers your thinning areas very well and easy to apply, however its advertised that it doesn't stain or mess.

• Does a great job on thinning spots and gives a feeling of illness
• Totally natural appearance and completely washed out in shower
• Good product, good coverage of thin hair places, neat no mess container and application
• Easy to apply and able to cover just the areas desired

Best For balayage: Clairol Excellent Product

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If you often find yourself scrambling for appropriate and satisfactory powder, clairol excellent product is your end point. This is perfect for toning down grey hairs if you don't want to actually dye your roots. It is great color and cover for light/medium blond with brown/grey roots. It is easy to apply and lasts pretty well, at least until the next shampoo.

The brush is the perfect size & you can brush it on very easy & quickly. It helps keep your hair color fresher looking. It is easy to apply, washes out with shampoo, conceals the gray root hair, and covering gray roots.

• Easy to apply, lasts usually until washed out, very natural looking
• Works well on gray and lightens on light to medium brown
• Best root cover up for medium/dark blonde hair
• Works great, looks great, great value compared to other scalp concealers

Best For highlighted Hair: Style Edit Hair Color

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We would, of course, be remiss if we didn't mention style edit hair color for regular usage. This product is excellent for highlighted blonde hair. It is meant as a touch up and works great. The Style Edit root touch up powder is paraben free, silicone free, has no harsh sulphates, and is ethically sourced. It is easy to use and it is a great product to use in between hair coloring appointments.

This is a light powder, and although very temporary (washed right out, or it pretty much is gone in the morning) it does the job. This leaves no mess and even if it rains, it won't run down your face. The packaging is compact and easy to keep in your purse for travel.

• Easy to travel in purse or carry-on
• Easier than a spray to control where it ends up
• Covers grey and fills in thinning areas on scalp at the same time
• A must for blondes with dark roots

Best For eyebrow: gowwim Wow Hair Dye Powder

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The gowwim wow hair dye powder's high-end materials makes sure that it ages well with use. If you have thinning hair or grey hair, this powder is a must have. It is a hairline powder that can help your hair style. This stuff works to camouflage scalp visibility caused by thinning hair/ hair loss. It can uncover the bottom of the puff. This also provides a bit of fluff, a bit of volume.

It's compact and easy to use. It is good for filling in thinning hair, especially at the hairline. It can easily control covering roots with this hairline powder.

• Easy wash out and no mess
• Works great on covering up gray hairs
• Wipes off skin easily but stays on hair

Best For swimming: Wow Hair Dye Powder

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If you are currently in the market looking for a suitable powder for your daily usage, wow hair dye powder is the natural choice. The Root Cover Up is a mineral based powder that contains no dyes, waxes, or peroxide. It helps make your hair look thicker and more lush rather than less grey. It is good for use around your face/hairline. It can be used for nice brows too.

It comes out with your next hair wash. It does help temporarily, it doesn't go on as easy or stay on as well as the spray types like l'oreal or oribe. It will stay on until you wash it off.

• Come in gallon sizes and comes with this has 2 ends
• Perfect for when you can't get into the salon
• Best product for thinning hair line

Best For Black Hair: Sevich Wow Hair Dye Powder

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Best part: sevich wow hair dye powder costs comparatively low and it is available to ship in 24 hours. It is a compact powder. It really blends a nice golden halo and really brightens your look. You can exercise with this and it won't affect your skin or hair follicles. It has a sponge applicator that is protected on one side, so your hands stay clean. The brushes blend in the powder so it's basically " flat " against the skin. It helps to mask those bare areas to blend everything nicely. It is easy to apply, and has great coverage, plus it doesn't flake off.

• Super quick and easy to apply and great coverage
• Easy to use and lasts a long time
• Very easy and convenient to use on a daily basis

Best For Extended Periods: Wow Hair Dye Powder

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We would, of course, be remiss if we didn't mention wow hair dye powder for regular usage. The powder stays on your hair until you wash it so you don’t have to reapply every day. It is easy to use, blends well, and stays all day long. It covers gray areas and most of all not toxic to the roots. The color is very natural, even when applied at the hairline.

The compact is sturdy and protective of the pressed powder. The different selection of colors match your hair. It is a 100% cruelty-free and paraben-free. It is nice that it’s compact and can put in a bag to touch up on the go. It is good for a quick touch up when it is time for your hairdresser appointment.

• Excellent for cover up on copper hair
• Great at covering grays and thinning spots
• Very solid and easy to apply
• Goes on wonderful, great eyebrow coverage